Design for Advocacy
Static
Needless to say, these designs contain static
elements that are unchangeable. Minimalist in
their detail, they attract the audience's
attention at first by use of colour and graphics,
which is influenced by type of theme.
Most importantly, the same or similar visual
imagery at the technical and meaningful aspect
encourages audiences to explore the deep
information seeded amongst its elements.
Animated
A successful design needs to be immediate.
If for whatever reason that cannot be achieved
through the standalone use of static elements,
in some cases designs are better when in
motion.
Creating something with a strong visual
impact is never easy. More than that, it needs
to be understandable. Any idea has the
potential to be beautiful when its still, but
motion helps orient interpretation.