The Absolut Project
Working with a limited set of design elements comes with their own strengths and weaknesses. This project puts
the Absolut Vodka bottle as the central component to every one of these designs. One of my design limitations was to
develop artwork based on a word beginning with the letter 'n'. This limited the designs I could create, making me
question what material I can use without muddying the message. Because I only had one thing to work with (the letter
'n') I actively sought ways to use that thing. This narrowed my focus, which enabled me to start seeking creative
ways of creating.
Working with a limited set of design elements comes with their own strengths and weaknesses. This project puts
the Absolut Vodka bottle as the central component to every one of these designs. One of my design limitations was to
develop artwork based on a word beginning with the letter 'n'. This limited the designs I could create, making me
question what material I can use without muddying the message. Because I only had one thing to work with (the letter
'n') I actively sought ways to use that thing. This narrowed my focus, which enabled me to start seeking creative
ways of creating.