I’m known, or rather I want to be known as an expert in
my niche. That niche is minimalism, this project reflects that.
I applied the principle of ‘less is more’, creating something
that is the least bit complicated, which is often better
understood and more appreciated for its brevity in visual
communication.

However, decluttering anything that serves no purpose does
not allow for parts of the design process to be easier, quite
the opposite. Though works like this can look deceivingly
simple, simple can be harder than complex. I had to work
hard to get my thinking clean to make my designs concise,
but I enjoy every second of it.